The Apple identity advantage

Apple is the only company in the world that can, with significant certainty, tell a piece of software that the user is a) a human and b) a specific human. This is an incredibly powerful position, as we enter the post-AI world of machines that read, listen, speak, and type in ways indistinguishable from humans.

Thanks to their fingerprint and face scanning technology ("a human is here") combined with iCloud login ("I know it is the same human as an hour ago") which requires the user to input credit card details ("and I know who it is").